Supported by
Drift doesn't just block distractions. It makes doing the work feel better than not doing it.
Runs 100% on-device.
Supported by
Demo
Built on research
01
The cat creates a light body-doubling effect, so work feels less lonely and more stimulating.
The mere presence of another person can improve engagement on familiar tasks. Markus (1978)
02
Breaks feel flatter, so work stays comparatively rewarding.
Colour salience shapes attention and behavioural response, so lowering it makes distractions less visually sticky. Dresp-Langley & Reeves (2018)
03
Naming the task upfront improves momentum and follow-through.
Implementation intentions help people start and stay with goal-directed behaviour. Gollwitzer (1999)
04
Short sprints make focused work feel achievable.
Self-imposed deadlines improve performance by reducing procrastination. Ariely & Wertenbroch (2002)
05
Recommendation feeds disappear before they can start the scroll.
Blocking online distractions increases focus duration and perceived productivity. Mark et al. (2017)
06
Small pauses interrupt impulses before they become rabbit holes.
Even small bits of friction reliably interrupt automatic behaviour loops. Thaler & Sunstein (2008)
07
If what you're doing conflicts with your chosen task, Drift adds friction before you continue.
Pre-decided if-then rules help protect ongoing goals from distraction. Achtziger et al. (2008)
08
The decision made at 9am still holds when focus dips later.
Implementation intentions work best when the rule is decided before temptation appears. Gollwitzer (1999)
Common questions
Site blockers treat Reddit as always bad and Notes as always good. Drift adds friction when your activity doesn't match your intention. YouTube for research is fine, YouTube mid-procrastination isn't. The only thing that gets hidden outright are recommendation feeds on social media.
No. The friction is intentional, designed to make you pause, not feel punished. You always choose what happens next: go back, explain, switch tasks, or take a break.
Completely. The AI runs entirely on your Mac. No cloud, no OpenAI, no data collection. What you work on stays on your machine.
Drift is for anyone whose brain wanders, diagnosed or not. If you've ever opened a tab "quickly" and looked up an hour later, it's for you.
Early users
"used to lose whole afternoons without realising. now the second I open something off-task it checks in. I don't even get to start the spiral."
"I don't know how to explain it other than something finally stopped getting in my own way. more shipped this month than the last three combined."
"I deleted every focus app I tried within a week because sending my screen data somewhere felt wrong. Drift runs on my machine. that was enough to actually give it a real shot."
"I didn't realise how much of my day was disappearing into feeds until they just weren't there anymore. the greyscale during breaks is a weird one but I don't fall into holes like I used to."
"two hours in I'd usually be on Reddit convincing myself it was research. now Drift asks me to justify it. most of the time I can't. that pause is everything."
Early access
Price increases when we launch publicly. Join now and keep it forever.
Coming soon. Get notified at launch.
Free early access for friends
Code accepted. Your private early access download is ready.